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B the travel brand, Ávoris’ retail brand, has launched the new B Cruises brand, specialized in cruises, which has just landed with its own store in Madrid and will open another in Barcelona at the end of January.

The first B Cruises flagship store, dedicated exclusively to the sale of cruise packages, is located on Avenida de Concha Espina, in front of the Santiago Bernabéu stadium, and has 450 square meters distributed over two floors, with different areas dedicated to all shipping companies, with specialized personnel in each of them.

In addition, according to Enric Riera, general director of Distribution of Ávoris, at the opening of the new store, the brand will have a presence in all B the travel brand stores, in the flagship stores of the retail agency itself and in Premium stores by B the travel brand & Catai.