TITLE: North Sails
LOCATION: Jorge Juan Street. Madrid.
AREA: 193 sqm
WORK: Project and construction management. Executed
NORTH SAILS lands on the golden mile of men’s fashion at number 15 Jorge Juan Street in Madrid. An unprecedented concept-store is launched, which seeks to offer a unique brand experience where you can find your collections in a discrete environment.
For this brand we created a fresh and young space with wooden wall elements as an abstraction of the frames (ribs) that form the structure of a sailboat, which this brand has been so closely related to since its origins.
This space will be a perfect reflection of the pillars of NORTH SAILS and will have different areas. An area dedicated to the Ocean and its conservation, the history of the brand, paying tribute to the world of sailing competition, and a pop-up space that will host flexible exhibitions and facilities depending on the season.
Interactive project overview